In Sales

Does Sale Pricing Help or Hurt Brands?

There's been a long and unresolved debate among marketers about the long-term effects of sale pricing on brands. Marketers should be aware of the cogent points on both side of (MORE)

Does Social Responsibility Marketing Pay Off?

The premise that corporations should shoulder some of the responsibility for the quality of communities, whether economic, environmental and/or cultural, has become a central (MORE)

Do You Need A Business Card?

A physical card, usually made out of a study paper stock, is a tradition tool for identification and record-keeping. Is it necessary in our world of online community and digit (MORE)

How Do Advertising Agencies Get Paid?

Agencies that deliver advertising or any other marketing tool, like social media campaigns or special events, are different from consultancies that simply provide strategy. So (MORE)

Does Your Brand Need An App?

The numbers are stunning: Hundreds of new apps appear daily on the Apple and Google stores, yet few of them are ever downloaded and, of those that are, only a handful are used (MORE)